Description
“A Cognitive Psychology of Mass Communication” explores how mass media influences human perception, thinking, and behavior. This book provides an in-depth look at the psychological processes behind media consumption, covering topics such as attention, memory, persuasion, and the effects of news, advertising, and entertainment. With real-world examples and research-based insights, this book is essential for students, researchers, and professionals in media, communication, and psychology.
You Will Learn
- How mass media affects human cognition and decision-making.
- The psychological mechanisms behind media persuasion and influence.
- The role of memory, attention, and perception in media consumption.
- The impact of mass communication on public opinion and behavior.
Specification: A Cognitive Psychology of Mass Communication (English)
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A Cognitive Psychology of Mass Communication (English)
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