Description
Paul Trott’s Innovation Management and New Product Development is a comprehensive guide that bridges theory and practice in innovation and product development. With real-world case studies, frameworks, and actionable insights, this book equips readers with the tools to manage innovation effectively within organizations. Covering topics from market adoption and intellectual property to R&D management and strategic alliances, it is an essential resource for students, entrepreneurs, and professionals looking to drive business growth through innovation.
You Will Learn
- Innovation Frameworks: Explore cyclic models and frameworks for managing innovation.
- R&D Management: Learn how to manage research and development processes effectively.
- Strategic Alliances: Understand the role of partnerships and networks in driving innovation.
- Market Adoption: Gain insights into how technologies are adopted and diffused in markets.
- Product Strategy: Develop and implement strategies for new products and services.
Specification: Innovation Management and New Product Development (English)
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51 reviews for Innovation Management and New Product Development (English)
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Innovation Management and New Product Development (English)
Original price was: $3.60.$0.30Current price is: $0.30.
Priya Pillai –
The insights on balancing creativity and business goals were particularly helpful
Vivek Dixit –
I feel more confident in my ability to lead innovation after reading this book
Simran Chatterjee –
The book offers a clear and concise guide to innovation management. Loved it!
Rohan Iyer –
I’ve already started applying the strategies from this book in my projects. Brilliant!
Ishani Joshi –
This book simplifies complex concepts about innovation in an engaging way
Vikram Deshmukh –
The examples of successful product development strategies were highly useful
Meera Banerjee –
“The book’s emphasis on collaboration in innovation is both refreshing and practical
Arjun Malhotra –
The practical insights into driving innovation are unmatched. A must-read!
Aditi Tiwari –
The actionable frameworks in this book are a game-changer for product managers
Raghav Rao –
I gained a lot of clarity about the product development process from this book
Simran Kapoor –
This book demystifies the challenges of innovation management. Fantastic resource
Aarav –
The book’s focus on fostering creativity within teams was very impactful
Aarav Joshi –
The book’s focus on fostering creativity within teams was very impactful
Nisha Desai –
I’ve implemented several strategies from this book in my projects with great success
Rajeev Dixit –
The book offers a unique perspective on managing innovation. Highly practical
Meera Sharma –
I loved the real-world examples and practical advice. This book is a treasure!
Vivek Menon –
The book is full of actionable insights for innovators and product managers alike
Simran Verma –
The focus on customer needs in innovation was particularly enlightening. Great read!
Ananya Nair –
I’ve gained a better understanding of the innovation process thanks to this book.
Rohan Chatterjee –
The detailed case studies were a standout feature of this book. Highly recommend!
Ishita Reddy –
The practical advice on managing innovation challenges was particularly helpful
Vikram Sharma –
This book is essential for anyone looking to innovate effectively in today’s market
Nisha Malhotra –
I loved the section on leveraging technology for product development. Very insightful!
Arjun Reddy –
The book provides a clear roadmap for managing product innovation effectively
Aditi Menon –
I learned so much about aligning innovation with business goals. This book is inspiring
Raghav Deshmukh –
The frameworks shared in this book are perfect for real-world application. Highly useful!
Meera Kaul –
The book’s focus on balancing creativity and strategy is impressive. A valuable resource
Aarav Kapoor –
The insights into innovation management are unparalleled. This book is truly impactful
Priya Joshi –
I feel more confident leading product development projects after reading this book
Kunal Banerjee –
The strategies discussed here are actionable and practical. A must-have for innovators
Nisha Pillai –
This book provided me with tools to effectively manage new product development. Fantastic!
Rajeev Iyer –
The emphasis on collaboration in innovation was very useful. It’s a great read for leaders
Simran –
The book is packed with ideas and strategies that are easy to implement. It’s a must-read!
Simran Dixit –
The book is packed with ideas and strategies that are easy to implement. It’s a must-read!
Rohan Kapoor –
The step-by-step guides for product development are invaluable. I’m already seeing results!
Meera Rao –
The practical insights into managing innovation challenges were eye-opening. A brilliant resource!
Vivek Desai –
I now have a better understanding of how to drive innovation in teams. This book is outstanding
Priya Chatterjee –
The book offers actionable advice for fostering innovation. It’s well-structured and engaging
Kunal Sinha –
This book has reshaped the way I think about innovation and product development. Highly recommended!
Aditi Sharma –
I found the examples shared in this book incredibly relatable. It’s a comprehensive guide to innovation
Raghav Malhotra –
Every aspiring product developer should read this book. It’s practical, detailed, and easy to follow
Ishani Tiwari –
The focus on customer-centric innovation was enlightening. This book is a goldmine of ideas
Vikram Rao –
The frameworks discussed are easy to understand and apply. A must-have for anyone in product development
Simran Pillai –
I learned so much about managing innovation effectively. This book is truly inspiring.
Aarav Joshi –
This book is a fantastic blend of theory and practice. It’s helped me a lot in my projects
Nisha Menon –
The insights on driving innovation within teams were particularly useful. A game-changing read!
Rajiv Deshmukh –
I appreciate the practical case studies included. This book is invaluable for product managers
Meera Nair –
An excellent resource for anyone looking to understand innovation in product development. Highly recommended
Arjun Iyer –
The book simplifies complex concepts about innovation. It’s both practical and insightful
Ananya Verma –
The step-by-step approach to managing innovation is impressive. It’s a must-read for entrepreneurs
Rohan Sharma –
This book has completely transformed my understanding of product development. A brilliant guide for innovators