Marketing in Travel and Tourism (English)
- 87%
Original price was: ₹ 150.00.₹ 20.00Current price is: ₹ 20.00.
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- Comprehensive Tourism Marketing
- Focus on Customer Behavior
- Digital Marketing Strategies
- Real-World Case Studies
- Published by : Nikesh Publication
- Ratings: 4.9 out of 5
Description
“Marketing in Travel and Tourism, Fourth Edition” is a definitive resource for understanding and applying marketing principles in the global travel and tourism industry. This updated edition explores customer behavior, branding, digital marketing, and sustainable tourism practices. Packed with real-world examples and case studies, it equips students and professionals with the tools needed to develop effective marketing strategies and adapt to the ever-evolving tourism landscape.
You Will Learn
- Key principles of marketing for travel and tourism businesses.
- Strategies for customer engagement, branding, and loyalty.
- Insights into sustainable tourism practices and their importance.
- Techniques to leverage digital marketing for global outreach.
Specification: Marketing in Travel and Tourism (English)
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Marketing in Travel and Tourism (English)
Original price was: ₹ 150.00.₹ 20.00Current price is: ₹ 20.00.
Sneha Malhotra –
This book perfectly captures the essence of marketing in the tourism industry. It’s detailed, insightful, and highly relevant.
Varun Patel –
I learned so much about market segmentation and targeting for tourism businesses. The practical tips make it a standout guide.
Siddharth Menon –
It provides great insights into building customer loyalty in tourism. The chapters on digital marketing are particularly useful.
Megha Chawla –
This book offers a deep dive into the unique aspects of tourism marketing. The examples and case studies are very enlightening
Aman Desai –
The strategies mentioned here are highly actionable and relevant. I would recommend it to anyone involved in promoting travel destinations
Tanya Bhardwaj –
This book has a perfect mix of theory and practice, making it very easy to understand. It’s an excellent resource for travel marketers
Rajeev Sinha –
The authors explain everything from branding to consumer behavior with clarity. It’s an excellent guide for anyone studying or working in tourism
Divya Agarwal –
I found the book highly practical and relatable. It simplifies the complexities of marketing in tourism and offers great insights
Abhinav Nair –
The real-world case studies and strategies discussed here are brilliant. It’s a goldmine of information for tourism marketing professionals.
Pooja Kulkarni –
This book gave me a new perspective on how to market travel destinations effectively. It’s a must-read for anyone in the industry
Manish Verma –
The authors have done a fantastic job of explaining the challenges and opportunities in marketing travel services. It’s both engaging and informative
Sakshi Bansod –
“I appreciated how this book covers digital marketing trends and their impact on tourism. It’s incredibly relevant in today’s context.
Vikas Jain –
The book provides an in-depth analysis of marketing strategies tailored for tourism businesses. It’s well-written and full of practical examples
Ananya Bhattacharya –
The insights on consumer behavior and trends in the travel industry are invaluable. This book is a great resource for both students and professionals
Rohit Gupta –
A comprehensive guide that breaks down the complexities of marketing in tourism. It’s packed with actionable strategies that I found very useful
Priyanka Rao –
This book does a brilliant job of blending theory with practical applications. It’s ideal for marketers aiming to understand the travel and tourism space better
Karan Sharma –
The case studies and practical examples in this book are outstanding. It highlights the nuances of marketing in one of the most dynamic industries
Neha Reddy –
I found this book to be incredibly insightful. It explains how to craft marketing campaigns tailored for travelers, making it a must-read for anyone in tourism
Aditya Mehta –
This book provides an excellent framework for understanding marketing strategies in the travel and tourism sector. It’s well-structured and filled with practical examples from the industry.