Positioning – Al Ries (English)
Description
Discover the groundbreaking concepts of positioning in this timeless guide by Al Ries and Jack Trout. Widely regarded as the Bible of strategy, this book introduces a revolutionary approach to communication and marketing in an overcommunicated world. Learn how to claim a unique position in your audience’s mind, effectively differentiate from competitors, and ensure lasting impact in any industry. Whether you’re a marketer, entrepreneur, or professional, this book equips you with tools to thrive in a competitive landscape.
You Will Learn
- The Positioning Concept: Understand the revolutionary approach to gaining a strong foothold in the consumer’s mind.
- Effective Communication Strategies: Simplify your messages to cut through the noise of an overcommunicated society.
- How to Outpace Competitors: Reposition rivals and create a niche for your product or brand.
- Building Brand Identity: Learn how names, slogans, and perception shape consumer behavior.
- Applications Across Fields: Explore how positioning works in politics, advertising, and personal career growth.
Specification: Positioning – Al Ries (English)
|
50 reviews for Positioning – Al Ries (English)
Show all
Most Helpful
Highest Rating
Lowest Rating
Add a review
Positioning – Al Ries (English)
Original price was: ₹ 200.00.₹ 20.00Current price is: ₹ 20.00.
Anusha Dixit –
This book is a goldmine of information on branding and marketing. The lessons on positioning are timeless and practical.
Vishal Reddy –
Al Ries’ insights on creating a unique position in the customer’s mind are invaluable. It’s a must-read for marketers
Riya Iyer –
The focus on perception rather than product features is a groundbreaking idea. This book is full of actionable insights
Arun Joshi –
This book is a masterclass in marketing and branding. The principles of positioning are timeless and powerful
Sakshi Kapoor –
The insights in this book are so practical and relevant. Al Ries has made a huge impact on how I approach branding
Aditya Pillai –
Positioning has taught me the importance of differentiation and focus. It’s a brilliant book for marketers
Nidhi Rao –
The real-world examples in this book make it so engaging. Al Ries has a knack for simplifying complex ideas
Rohit Chatterjee –
This book is a timeless guide to understanding how to stand out in a crowded market. I highly recommend it
Tanvi Kulkarni –
The way Al Ries breaks down the idea of positioning is brilliant. It’s an essential read for anyone in business.”
Ankit Tiwari –
The lessons in this book have helped me reframe my marketing strategy. Positioning is the ultimate marketing guide
Pooja Menon –
This book simplifies the complexities of branding into actionable steps. It’s a must-read for marketers and entrepreneurs
Harsh Gupta –
Positioning is the most important concept in marketing, and this book explains it perfectly. Al Ries is a genius
Aarushi Malhotra –
This book is a roadmap to creating a memorable brand. The lessons are practical and easy to apply
Rajeev Iyer –
Al Ries makes a compelling case for why positioning is the key to successful marketing. It’s a brilliant read
Sanya Reddy –
The focus on perception rather than product is a game-changing concept. This book is full of invaluable insights
Karan Desai –
Positioning has completely changed how I think about marketing. It’s a revolutionary book that every business owner should read
Meghna Verma –
The principles in this book are so simple yet powerful. Positioning is a must-read for anyone in marketing
Raghav Kapoor –
Al Ries has a way of explaining marketing concepts that makes them easy to understand and implement. This book is fantastic
Ishita Pillai –
I loved how this book focuses on the psychology of marketing. It’s a game-changer for anyone in business
Aman Joshi –
This book has given me a new appreciation for the art of branding. Al Ries’ insights are timeless and invaluable
Neha Sharma –
Positioning is a must-read for anyone who wants to understand the essence of marketing and branding. It’s insightful and practical
Ravi Nair –
The lessons in this book are timeless. Al Ries shows how to create a lasting impression in the customer’s mind
Sonal Dixit –
This book offers a unique perspective on branding and marketing. Al Ries simplifies complex ideas into actionable advice
Arvind Chatterjee –
Positioning has given me a new way to think about marketing. It’s all about the mind of the customer, not the product
Nandini Tiwari –
This book helped me understand the importance of finding a niche and owning it. Al Ries is a genius
Tarun Verma –
The case studies in this book are pure gold. They offer real-world examples of how positioning works in practice
Simran Deshmukh –
This book simplifies marketing into one core idea: positioning. It’s brilliant and incredibly relevant even decades after its release.
Deepak Reddy –
The emphasis on being memorable rather than being the best is a fresh take on marketing strategies. Loved it!
Ritika Rao –
I was impressed by how practical and actionable the advice in this book is. Al Ries knows how to make marketing work
Kartik Iyer –
This book is a marketing bible for the modern era. The focus on perception over features is a game-changer
Swati Pillai –
Positioning has taught me the importance of differentiation in a crowded market. Al Ries’ insights are invaluable
Vivek Malhotra –
This book has reshaped my understanding of marketing. The focus on occupying a unique position in the customer’s mind is brilliant
Priya Gupta –
The principles of positioning are so well-articulated that they feel like common sense, but only after reading this book
Abhishek Joshi –
Al Ries’ ability to simplify the complexities of marketing makes this book a must-have for anyone serious about business
Anjali Menon –
This book offers a fresh perspective on branding and market competition. The ideas are timeless and relevant even today
Rahul Kapoor –
I learned that the key to success is not being better but being different. Al Ries’ lessons on positioning are invaluable
Meera Nair –
Al Ries’ explanation of how perception matters more than reality is eye-opening. This book has changed how I approach marketing
Kunal Banerjee –
This book challenges conventional marketing wisdom and replaces it with practical strategies that work in the real world
Aditi Sharma –
The examples and case studies in this book are so insightful. They bring the concept of positioning to life in a way that’s easy to grasp
Rohan Dixit –
Positioning is not just a book; it’s a guide to creating a powerful brand identity. A must-read for marketers and business owners alike
Nisha Rao –
I appreciate how Al Ries explains the need to focus on perception over product. It’s a revolutionary way of thinking
Arjun Pillai –
This book breaks down marketing into its simplest, most impactful element: positioning. It’s a game-changer for entrepreneurs
Tanya Kulkarni –
Positioning taught me the importance of finding a unique space in the market. The lessons are timeless and incredibly practical
Ramesh Chatterjee –
The concept of positioning is not just about marketing but also about understanding psychology. This book is a masterpiece
Sneha Verma –
The real-world examples in this book make it an engaging read. Al Ries has a way of simplifying complex ideas into actionable strategies
Vikram Joshi –
This book is a wake-up call for anyone still stuck in old-school marketing. Positioning is the future, and Al Ries lays it out brilliantly
Ananya Reddy –
Al Ries’ insights on standing out in a crowded market are incredibly valuable. I’ve already started applying these lessons in my own business
Kavya Desai –
The clarity with which Al Ries presents the idea of owning a distinct position in the customer’s mind is remarkable. It’s a must-read for anyone in business
Raghav Iyer –
I was amazed at how simple yet profound the principles of positioning are. This book is essential for understanding the nuances of marketing.
Aarav Malhotra –
This book redefines how we think about marketing. The concept of positioning is so well-explained that it feels like a masterclass in branding and communication.