The Routledge Handbook of Tourism Marketing (English)
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Original price was: ₹ 200.00.₹ 25.00Current price is: ₹ 25.00.
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- Advanced Marketing Strategies
- Global Tourism Insights
- Sustainability-Focused Practices
- Case Studies Included
- Published by : Ritesh Publication
- Ratings: 4.9 out of 5
Description
“The Routledge Handbook of Tourism Marketing” is a definitive guide for understanding and applying advanced marketing strategies in the tourism industry. This handbook covers a wide range of topics, including digital marketing, branding, customer engagement, and sustainability. Designed for academics, professionals, and students, it combines theoretical perspectives with practical insights and global case studies to provide a well-rounded approach to tourism marketing in a competitive global market.
You Will Learn
- Innovative marketing strategies for the tourism industry.
- Techniques for engaging customers and building brand loyalty.
- How to incorporate sustainability into tourism marketing campaigns.
- Insights from real-world case studies and global best practices.
Specification: The Routledge Handbook of Tourism Marketing (English)
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The Routledge Handbook of Tourism Marketing (English)
Original price was: ₹ 200.00.₹ 25.00Current price is: ₹ 25.00.
Nisha Rao –
“A very well-written and insightful book. I would highly recommend it to tourism professionals and students alike.”
Akash Patel –
“As a tourism entrepreneur, I found this book immensely helpful in creating impactful marketing campaigns.”
Ritu Jain –
The emphasis on sustainability and ethical marketing practices is commendable. A fantastic read!
Ritu Jain –
“The emphasis on sustainability and ethical marketing practices is commendable. A fantastic read!”
Sanjay Thakur –
“A detailed guide that covers every aspect of tourism marketing, from strategy to execution.”
Meera Iyer –
“The focus on cultural aspects and global perspectives makes this book truly unique.”
Abhishek Verma –
“An indispensable tool for anyone looking to excel in tourism marketing. Highly insightful!”
Kiran Malhotra –
It’s rare to find a book that combines academic rigor with practical applications so effectively.
Kiran Malhotra –
“It’s rare to find a book that combines academic rigor with practical applications so effectively.”
Tanya Singh –
“The book is incredibly thorough, with excellent discussions on market segmentation and customer behavior.”
Mohit Jain –
“Offers a wealth of insights into current trends and future challenges in tourism marketing.”
Pooja Chawla –
“Well-structured and easy to understand. This is a fantastic guide for newcomers to the tourism sector.”
Aditya Rao –
“A brilliant resource! It bridges the gap between theory and practice in tourism marketing.”
Kavita Reddy –
This handbook is a valuable addition to any marketer’s library. The examples and frameworks are very relatable.
Kavita Reddy –
“This handbook is a valuable addition to any marketer’s library. The examples and frameworks are very relatable.”
Arjun Nair –
“The global case studies are incredibly relevant and help understand the practical application of concepts.”
Neha Kapoor –
“A treasure trove of knowledge! It offers innovative approaches to attracting and engaging tourists in the digital era.”
Rahul Desai –
“I found this handbook incredibly useful for understanding both traditional and digital marketing approaches in tourism.”
Sneha Joshi –
“Insightful and engaging. This book is packed with useful tools and strategies for tourism marketers.”
Vivek Mehta –
“A comprehensive guide that blends academic research with actionable insights. Perfect for practitioners and scholars alike.”
Anjali Gupta –
“The depth of analysis and coverage of digital marketing strategies is impressive. Highly recommended for marketing students.”
Priya Sharma –
“A must-read for tourism professionals. The global perspectives combined with practical examples make this book stand out.”
Ramesh Kumar –
“An excellent resource for anyone in the tourism industry. The content is well-researched and practical for modern-day challenges in marketing.”